{"id":3019,"date":"2024-08-23T11:01:08","date_gmt":"2024-08-23T04:01:08","guid":{"rendered":"https:\/\/ww2.research.nu.ac.th\/?p=3019"},"modified":"2024-08-23T11:05:14","modified_gmt":"2024-08-23T04:05:14","slug":"center-of-excellence-in-small-and-medium-enterprises-management-cesmem","status":"publish","type":"post","link":"https:\/\/www.research.nu.ac.th\/?p=3019","title":{"rendered":"Center of Excellence in Small and Medium Enterprises Management (CESMEM)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3019\" class=\"elementor elementor-3019\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37eff228 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37eff228\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ed8fcc3\" data-id=\"1ed8fcc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a647dbb elementor-widget elementor-widget-text-editor\" data-id=\"2a647dbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 23-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"color: #3366ff;\">Center of Excellence in Small and Medium Enterprises Management (COE-SME)<\/span><\/p><p><span style=\"color: #3366ff;\">Basic information<\/span><br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 COE-SME: Enhancing SME entrepreneurs with innovation in the digital era<\/p><p><span style=\"color: #3366ff;\">Focus Areas<\/span><br \/>&#8211; Innovation<br \/>&#8211; Management<br \/>&#8211; Capability Development<br \/>&#8211; Information<\/p><p><span style=\"color: #3366ff;\">Research Highlights<\/span><br \/>&#8211; Decision Support System Application<br \/>&#8211; Innovation for Tourism<\/p><p><span style=\"color: #3366ff;\">Partnership<\/span><br \/>&#8211; NU COE TR<br \/><br \/><span style=\"color: #3366ff;\">Publications National &amp; International<\/span><br \/>\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Kanokkarn Snae Namahoot. (2023). BROTH: The Broad Recommender Ontology for Thai Herbs. The 27th International Computer Science and Engineering Conference 2023 (ICSEC2023) Published: 15 September 2023]<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; \u0e28\u0e28\u0e34\u0e19\u0e34\u0e20\u0e32 \u0e28\u0e23\u0e35\u0e01\u0e31\u0e25\u0e22\u0e32\u0e19\u0e34\u0e27\u0e32\u0e17 \u0e41\u0e25\u0e30 \u0e2a\u0e38\u0e08\u0e34\u0e19\u0e14\u0e32 \u0e40\u0e08\u0e35\u0e22\u0e21\u0e28\u0e23\u0e35\u0e1e\u0e07\u0e29\u0e4c. (2566). Innovation Capability Enhancing Competitive Advantage and Business Performance of Small Hotels in Thailand, \u0e27\u0e32\u0e23\u0e2a\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e40\u0e28\u0e23\u0e29\u0e10\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23, \u0e1b\u0e35\u0e17\u0e35\u0e48 18 \u0e09\u0e1a\u0e31\u0e1a\u0e17\u0e35\u0e48 4 \u0e40\u0e14\u0e37\u0e2d\u0e19\u0e15\u0e38\u0e25\u0e32\u0e04\u0e21-\u0e18\u0e31\u0e19\u0e27\u0e32\u0e04\u0e21.<br \/>\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; \u0e20\u0e31\u0e17\u0e23\u0e2a\u0e38\u0e14\u0e32 \u0e01\u0e31\u0e19\u0e43\u0e08\u0e41\u0e01\u0e49\u0e27 \u0e2a\u0e38\u0e08\u0e34\u0e19\u0e14\u0e32 \u0e40\u0e08\u0e35\u0e22\u0e21\u0e28\u0e23\u0e35\u0e1e\u0e07\u0e29\u0e4c \u0e41\u0e25\u0e30\u0e2a\u0e38\u0e01\u0e34\u0e08 \u0e02\u0e2d\u0e40\u0e0a\u0e37\u0e49\u0e2d\u0e01\u0e25\u0e32\u0e07. (2567). \u0e2d\u0e34\u0e17\u0e18\u0e34\u0e1e\u0e25\u0e02\u0e2d\u0e07\u0e04\u0e27\u0e32\u0e21\u0e2a\u0e32\u0e21\u0e32\u0e23\u0e16\u0e40\u0e0a\u0e34\u0e07\u0e1e\u0e25\u0e27\u0e31\u0e15\u0e17\u0e35\u0e48\u0e43\u0e0a\u0e49\u0e40\u0e17\u0e04\u0e42\u0e19\u0e42\u0e25\u0e22\u0e35 \u0e2a\u0e32\u0e23\u0e2a\u0e19\u0e40\u0e17\u0e28\u0e41\u0e25\u0e30\u0e19\u0e27\u0e31\u0e15\u0e01\u0e23\u0e23\u0e21\u0e01\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e01\u0e32\u0e23\u0e17\u0e35\u0e48\u0e2a\u0e48\u0e07\u0e1c\u0e25\u0e15\u0e48\u0e2d\u0e04\u0e27\u0e32\u0e21\u0e44\u0e14\u0e49\u0e40\u0e1b\u0e23\u0e35\u0e22\u0e1a\u0e17\u0e32\u0e07\u0e01\u0e32\u0e23\u0e41\u0e02\u0e48\u0e07\u0e02\u0e31\u0e19\u0e41\u0e25\u0e30\u0e1c\u0e25\u0e01\u0e32\u0e23\u0e14\u0e33\u0e40\u0e19\u0e34\u0e19\u0e07\u0e32\u0e19\u0e02\u0e2d\u0e07\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08\u0e04\u0e49\u0e32\u0e1b\u0e25\u0e35\u0e01\u0e2a\u0e21\u0e31\u0e22\u0e43\u0e2b\u0e21\u0e48. \u0e27\u0e32\u0e23\u0e2a\u0e32\u0e23\u0e1a\u0e23\u0e34\u0e2b\u0e32\u0e23\u0e18\u0e38\u0e23\u0e01\u0e34\u0e08 \u0e40\u0e28\u0e23\u0e29\u0e10\u0e28\u0e32\u0e2a\u0e15\u0e23\u0e4c\u0e41\u0e25\u0e30\u0e01\u0e32\u0e23\u0e2a\u0e37\u0e48\u0e2d\u0e2a\u0e32\u0e23 \u0e1b\u0e35\u0e17\u0e35\u0e48\u0e1e\u0e34\u0e21\u0e1e\u0e4c 19 \u0e09\u0e1a\u0e31\u0e1a\u0e17\u0e35\u0e48 1 \u0e1b\u0e23\u0e30\u0e08\u0e33\u0e40\u0e14\u0e37\u0e2d\u0e19\u0e21\u0e01\u0e23\u0e32\u0e04\u0e21 &#8211; \u0e21\u0e35\u0e19\u0e32\u0e04\u0e21 \u0e1e.\u0e28. 2567<\/p><p><span style=\"color: #3366ff;\">Key Contact Person<\/span><br \/>\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Associate Professor Dr.Sujinda Chemsripong<br \/>Key Expertise: Innovation<br \/>Work Address: Department of Economics, Faculty of Business, Economics and Communications, Naresuan University, Phitsanulok, Thailand 65000<br \/>Emai: sujindac@hotmail.com<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Associate Professor Dr.Vichayanan Rattanawiboonsom<br \/>Key Expertise: Business Management, Operation Management, Strategic, Logics supply chain, Finance<br \/>Work Address: Department of Business Administration, Faculty of Business, Economics and Communications, Naresuan University, Phitsanulok, Thailand 65000<br \/>Emai: vichayananr@nu.ac.th<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Assistant Professor Dr. Chairat Choesawan<br \/>Key Expertise: <br \/>Work Address: Department of Economics, Faculty of Business, Economics and Communications, Naresuan University, Phitsanulok, Thailand 65000<br \/>Emai: chairatc@nu.ac.th<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Assistant Professor Dr. Kanokkarn Snae Namahoot<br \/>Key Expertise: Business Innovation<br \/>Work Address: Department of Economics, Faculty of Business, Economics and Communications, Naresuan University, Phitsanulok, Thailand 65000<br \/>Emai: kanokkarnn@nu.ac.th<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Assistant Professor Dr. Suntaree Tungsriwong<br \/>Key Expertise: Financial accounting, Accounting system, Tax Auditor<br \/>Work Address: Department of Accounting, Faculty of Business, Economics and Communications, Naresuan University, Phitsanulok, Thailand 65000<br \/>Emai: suntareet@nu.ac.th<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Dr.Woraprat Yoelau<br \/>Key Expertise: Tourist behavior and psychology, SME Young Entrepreneur, Brand Service<br \/>Work Address: Department of Tourism, Faculty of Business, Economics and Communications, Naresuan University, Phitsanulok, Thailand 65000<br \/>Emai: worapraty@nu.ac.th<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Dr.Orawan Apichayakul<br \/>Key Expertise: <br \/>Work Address: Department of Communication Arts, Faculty of Business, Economics and Communications, Naresuan University, Phitsanulok, Thailand 65000<br \/>Emai: jualone@hotmail.com<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Dr.Pawinee Stargell<br \/>Key Expertise: Data analysis<br \/>Work Address: Department of Business Administration, Faculty of Business, Economics and Communications, Naresuan University, Phitsanulok, Thailand 65000<br \/>Emai: pawineec@nu.ac.th<\/p><p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 &#8211; Dr.Sukij Khorchurklang<br \/>Key Expertise: Community Entrepreneurs Development, Organizational Management, International Trade<br \/>Work Address: Department of Business Administration, Faculty of Business, Economics and Communications, Naresuan University, Phitsanulok, Thailand 65000<br \/>Emai: Sukijk@nu.ac.th<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Center of Excellence in Small and Medium Enterprises Ma [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[96],"tags":[],"class_list":["post-3019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-faculty-of-business-management-economic-and-communication"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/3019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3019"}],"version-history":[{"count":10,"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/3019\/revisions"}],"predecessor-version":[{"id":3030,"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=\/wp\/v2\/posts\/3019\/revisions\/3030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=\/wp\/v2\/media\/3020"}],"wp:attachment":[{"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.research.nu.ac.th\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}